L3R (Level Three Review) Exhibition
Areas of Interest■
Conceptual Design, Print Design, Fashion Design, Typography, Environmental/Exhibition Design
Tools■
Illustrator, Vinyl Cutter, Cricut
Info■
In my senior year of art school, the chair and assistant chair of
the design program asked me to design the yearly Level Three
Exhibition for graphic design students. We were on a very tight
schedule, so they entrusted me with complete creative control.
The only requirement was to create a poster to post on
the design Instagram, but the project eventually became a series
of three posters and the design of the whole exhibition. I
designed an L3R lettermark, 17 icons, and many vinyl decals for
the exhibition, as well as writing copy for the exhibit's
description.
My design system revolved around 17 icons: My concept was to
create a single, bespoke mark that represented each designer in
the exhibition. I was drawn to this concept because we could use
each symbol printed on vinyl as makeshift artist labels.
I wanted the icons and wordmark to speak to my design
language, feel both playful, but also look contemporary and
apposite for a design school exhibit. The bright dual color
palette was intended to be fun, modern, and attention-grabbing.
